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  1. https://www.youtube.com/watch?v=Ar25DtwaAFk
  2. Traditional television has been in decline for several years now due to changing global trends and technological development. The widespread availability of the Internet has made everything more accessible, including TV. Nowadays, you can access your favorite shows and movies at will, thanks to internet protocol television (IPTV). Since convenience is the number-one consumer need in today’s fast-paced world, IPTV has quickly conquered the market due to its superior user experience.  But what is IPTV exactly? How does it work? Is it all positives and no negatives? These are just some of the questions we’ll address in this article. Let’s start with the basics.

What Is IPTV?

IPTV stands for internet protocol television and uses the technology that delivers live television programs over the internet instead of antennas, satellite dishes, or fiber-optic cables. In other words, IPTV streams video content in real-time over the internet.

Although IPTV content delivery differs from online video-sharing platforms like YouTube or OTT services like Netflix, it shares many of their conveniences. For instance, IPTV allows users to access video-on-demand (VOD) content on a subscription-based model and watch live broadcasts. That gives viewers the freedom of accessing their favorite shows at will while still having the option of enjoying live events and programs like on traditional TV. 

This flexibility is why IPTV outshines traditional television and is considered the future of TV.

The IPTV market size is massive, and new providers are entering the industry daily. That is part of the reason the demand for IPTV is growing rapidly. Here are a few IPTV statistics to better illustrate the market’s rapid growth:

  • The demand for IPTV services is increasing at an annual rate of 30%–35% globally.
  • There are currently more than a billion subscribers to IPTV services worldwide.
  • IPTV is most popular in European countries like France, Germany, and the U.K. These countries currently have the largest IPTV market share.
  • India is the fastest-growing IPTV market currently and will likely pass its European counterparts in a few years.

The biggest reason for the boom of the IPTV market is the massive advertising potential it has. Advertisers can use IPTV to get in front of millions of viewers worldwide they can’t reach by other means. That is why most IPTV services operate on an advertising video-on-demand monetization model.

Is IPTV the Future of TV?

Despite IPTV’s constant growth, its future is challenging to gauge. The reason is that IPTV directly competes with the even more popular OTT and CTV industries.

These industries are growing even faster than IPTV and are a force to be reckoned with. Although the future of TV undoubtedly lies in online video delivery, we have yet to see which technology will take the throne. As things stand right now, we can only make an educated guess.

How IPTV Compares to OTT and CTV

Although both IPTV and OTT deliver content over the internet, they use different technologies. With each of those technologies come different benefits and downsides.

IPTV operates in an isolated, private ecosystem, making it superior to OTT’s delivery method, which relies on open internet networks. Since OTT relies on your internet’s bandwidth, it is more prone to lag or connection breaks than IPTV. Similarly, this technology also enables IPTV to deliver higher quality content than you could get with OTT.

However, OTT has several huge advantages over IPTV, like better accessibility, a higher variety of video monetization models, and lower infrastructure and maintenance costs for providers. 

Around 65% of users stream videos on mobile and TV apps nowadays in favor of TV or browsers. That means it’s more important than ever to be accessible to users across these devices, which OTT easily allows (through OTT apps). 

At the same time, OTT monetization is more flexible. Providers can opt to monetize with ads, subscriptions, or even pay-per-view models.

Another massive upside to OTT is that it doesn’t require expensive infrastructure and maintenance. These lower initial costs are what make OTT more appealing to newcomers in the video streaming world. 

With the above in mind, we can’t help but wonder if IPTV can stay competitive with OTT for much longer unless something drastically changes.

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